Ambush marketing: El valor de la exclusividad

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“¿Qué ocurre cuando una marca busca visibilidad sin ser patrocinadora oficial?
En esta cápsula conocerás cómo la reciente reforma a la Ley Federal de Protección a la Propiedad Industrial redefine el ambush marketing y fortalece los mecanismos de protección para los derechos de patrocinio en eventos masivos.
Una guía clave para comprender el valor de la exclusividad y proteger las inversiones de las marcas.”

Autor: Fer Marvan

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