Cuando el marketing se convierte en un riesgo fiscal

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¿Qué hay detrás del valor de una marca global?
En esta cápsula descubrirás cómo las estrategias de marketing, el posicionamiento y la inversión en marca pueden atraer un creciente escrutinio fiscal, especialmente en las industrias de lujo, moda y bienes de consumo.
Una guía clave para anticipar riesgos en precios de transferencia, prevenir controversias y navegar auditorías cada vez más sofisticadas.

Autor: Katia Huezo

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