El valor de tu marca en línea: negociar o disputar un dominio

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“¿Qué puede hacer una marca cuando su identidad digital queda en manos de terceros?
En esta cápsula, Isabel Macías explica qué es la ciberocupación, por qué las marcas reconocidas —especialmente en el sector del lujo— son objetivos frecuentes y cuáles son las principales vías para recuperar un nombre de dominio.
Una guía clave para proteger la presencia digital y preservar el valor de marca en línea.”

Autor: Isabel Macías

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